'Content' - Round the clock

In my last blog, I tried to put my thoughts on content being the soul of Public Relations. Now, content in itself consists of a wide array of variety & types. In this particular write-up, we will discuss content we come across in our daily routine.

If noticed keenly, life is surrounded by a variety of content. Right from the start of the day till late at night, we share & consume lots of content. Be it the morning greetings/a sleepy chatter with family, scrolling mobile screens/newspapers, watching TV News/songs/shows/movies/documentaries, reading books, magazines or communication & sharing data at the workplaces, schools, colleges etc. It's happening quite naturally & rigorously. Watching TV in prime time is a familiar scene in most households; while consuming videos & stuff online on social media & OTT has become an inseparable part of life. This is all content. If these activities are excluded from routine, life will be no fun. As they say ‘content’ & 'contentment' is a must in life.

So the output is, in whatever form it may be, content plays a pivotal role in our lives & impacts it in 360 degrees. Directly or indirectly, content is responsible for shaping our minds & overall personality. Peel the layer, feel or share, content is everywhere. Round the clock, with & within you. Mind it!

By Swapnil.7